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Friday, September 17, 2010
New York from boxes in campaign IKEA
New York agency Deutsch has started campaign for IKEA, dated for opening on June, 18th, 2008 new shop in Brooklyn, the first in New York.
In campaign sights of New York are beaten "sign" flat packing of furniture IKEA which is considered in the Swedish corporation hardly probable not a precept, and also. Have united them in a single whole, having constructed from boxes symbols of New York and having allocated with that the message on a geographical arrangement of new shop, and also on new service — delivery this very day.
Empire State Building, the Brooklyn bridge and the Brooklyn water towers have been constructed actually, without application of a computer drawing.
In campaign sights of New York are beaten "sign" flat packing of furniture IKEA which is considered in the Swedish corporation hardly probable not a precept, and also. Have united them in a single whole, having constructed from boxes symbols of New York and having allocated with that the message on a geographical arrangement of new shop, and also on new service — delivery this very day.
Empire State Building, the Brooklyn bridge and the Brooklyn water towers have been constructed actually, without application of a computer drawing.
Them has designed and the artist and architect John Hobbs has constructed of more than 1000 boxes.
The greatest length at the Brooklyn bridge — 96 foots (29 metres), and height at Empire State Building — 21 foot (7 metres)
Architectural constructions have taken part in television rollers, printing and the outdoor advertising. 4 "apartments-exhibitions" in the size 20 on 20 foots arranged with furniture IKEA and located in streets of New York are besides involved.
Architectural constructions have taken part in television rollers, printing and the outdoor advertising. 4 "apartments-exhibitions" in the size 20 on 20 foots arranged with furniture IKEA and located in streets of New York are besides involved.
Architectural futurology
New York and Tokyo in the near future
The project is called Aqualta, the main task — to predict ways of adaptation of the population to changing conditions. According to authors of the concept, harbour and system of pendant channels will replace existing transport system.The name has given to the project concept Acqua Alta, the name of high inflow which threaten with flooding of Venice. On illustrations the future of two megacities, Tokyo and New York is shown, which adapt (instead of resist or try to resist) to changes in the nature.
NYC & Tokyo
Authors assume that inhabitants of cities will move above, and as the earth (for cultivation of plants and walks) will use roofs.
Cities are shown without pollution — engines, cars, power stations have become outdated and have gone out of use.
Project Aqualta tries to reflect on a theme of how cities can acclimatise to the nature.
Cities are shown without pollution — engines, cars, power stations have become outdated and have gone out of use.
Project Aqualta tries to reflect on a theme of how cities can acclimatise to the nature.
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